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CASE STUDIES - STRATEGIC FORESIGHT, AI STRATEGY & BEHAVIOURAL DESIGN WORK, LONDON

The brief is rarely the real problem.

Selected work across foresight, AI and behavioural design.

Every story starts the same way: finding the problem worth solving.

Client names are withheld under NDA. Results are as approved for disclosure. References on request.

CHILDREN’S ORAL-CARE BRAND

Twelve hero listings rebuilt around a story arc, not a spec sheet.

GLOBAL INFANT-NUTRITION BRAND

Every channel led to the page where the decision was made.

GLOBAL BEVERAGE BRAND

Built for the future it was planned in, and still the region’s backbone.

PREMIUM AUTOMOTIVE BRAND

A premium launch rebuilt for the sofa.

DEFENCE WELFARE PROGRAMME

A welfare app rebuilt around the household.

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